Brand transformation, according to author Dawn Deeter-Schmelz, is a system of translating “an intangible brand story into its physical expression through a step-by-step process.” It involves both the management and marketing teams working together to align the company's vision and mission with the actual brand...
Brand transformation, accordin...
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Every Start-Up has their unique challenges. Our experience says that most of the Start-Ups can’t scale up because of obsessive attention on the product and fail on marketing the same. We help with a dedicated marketing framework and blueprint which is a part of your...
Every Start-Up has their uniqu...
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A brand is much more than logotypes, colors, trademarks, and business card formats. A brand is the product of varied factors that create an overall impression in people’s minds. Employees / Associates represent the vital link between the customer - centered corporate branding philosophies and...
A brand is much more than logo...
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Do I have the talent / budget to set up a Marketing team, Do i have the budget / resources to have an experienced Marketing Professional to Lead my Plans, I am finding too difficult to set up a full-fledged team of Marketing?...
Do I have the talent / budget ...
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Data is pointless unless it leads to decisive decisions. Uncovering the real nuggets out of mountain of data to deliver actionable points that make a difference in Marketing is the key. We will help you locate the key to your lock. ...
Data is pointless unless it le...
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Internal Communication is no more a backend function but an integral part of HR / People Strategy which defines and energizes the organisation....
Internal Communication is no m...
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Within the organization, addressing employees / stakeholders is a constant challenge as the speakers are often in a dilemma if they have to state more data or tell a story; Should they keep it short or elaborate, Should they set context or jump directly to...
Within the organization, addre...
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