A brand biography is a narrative of the brand’s personal story. It tells the story of the uniqueness, the promise, the value to the target audience. The biography needs to emotionally connect with the stakeholders and be visually represented in a way that it engages...
A brand biography is a narrati...
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Consumers can be Internal or External. Understanding the customer brand buying / influencing journey is the most important part of the marketing plan. Without this, every plan fails....
Consumers can be Internal or E...
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Employee Value Proposition (EVP) is the set of attributes that the prospective & current employees perceive as the VALUE they gain through their employment in an organization....
Employee Value Proposition (EV...
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First Impressions are the Lasting Impressions, especially with the millennials. Campus Branding Strategy is a critical component which influences the conversion ratios and helps build a Brand legacy among the brightest minds....
First Impressions are the Last...
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Employer Brands suffer a great degree when some disgruntled employees / alumni starts slandering campaigns or when organisations need to take harsh steps like laying off the talent or freeze Pay Hikes....
Employer Brands suffer a great...
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Brands are increasingly becoming cognizant of their CSR responsibility. More often the money spent on CSR is completely unrelated to the brand category and does not add value to the brand....
Brands are increasingly becomi...
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