Brand Ambassador Blueprint
A brand is much more than logotypes, colors, trademarks, and business card formats. A brand is the product of varied factors that create an overall impression in people’s minds. Employees / Associates represent the vital link between the customer – centered corporate branding philosophies and real-life, cash-carrying customers.
Employees who act as brand ambassadors can provide an alternative to huge investments in advertising and have an impact on the global value of a brand. After all, there is nothing like the contact between employee and customer.
A Brand Ambassador is an Employee / Associate who plays multiple roles of a champion, spokesperson, representative and expert on behalf of the organisation to promote, propagate, influence and impact other employees ,customers, investors and society at large, to gain mind share and build a positive, consistent and lasting experience of the organisation in the minds of the audience.
As part of the Framework, we help organisations in Building the Framework, Types of Brand Ambassador, Defining competencies and Role of Ambassadors, Identifying Ambassadors through Assessments, Training and Coaching, Creating Opportunities for them and Monitoring the complete program end to end.